Eldon was the dominate market leader in the school supply box market, offering the widest selection and highest quality of products. Within the BTS segment, Eldon maintained a very tight focus with plastic supply boxes and clipboards... no corrugate boxes, no lunch boxes, no folders.
Eldon also served as an industry leader in the BTS category with market leading research, every year introducing the hottest colors and maintaining top licensed properties as chosen by the kids who used the products. This research not only kept the existing lines fresh, but helped Eldon to launch new cutting edge products, year after year and maintain a considerably dominant market share.
Being seasonal in nature and with Eldon's immense product assortment, the program created incredible challenges to keep on top of trends, launch new products, and to refresh the entire product line nearly every year, including Warner Bros. & Nintendo® licensed products.
Perhaps the
most intriguing, fun shaped BTS product around, the Crayon Saver™ not
only reached out to a younger consumer, but created a new product segment.
Learn more about the fun shaped Crayon Saver™ here.
|
Wavemaker™ |
Spacemaker®, Kids Dig Bumps |
|
Licensed Spacemaker® |
Thingamabox™ Nintendo® |
|
Sweet BTS Sell Sheets |
Promotional Displays |
Licensed Clipboards Clipboards
so fun that even adults want them. |
Looney Tunes™ characters TM & © 2003 Warner Bros.
Mario Kart 64™ is a TM & © 2003 Nintendo. All rights reserved.
How
do you build a new brand when your leading brand makes up the largest
share of the market? By introducing an out-of-this-world design and
fun, cool features.... by tossing a rock in the pond.
How
do you know you've arrived? When competitors copy your product.... good. When
you achieve name
recognition of elementary students.... best.
Focusing
on evergreen properties, Eldon rounded out its lineup with strong
licensed properties to create a step-up price point segment.
Nintendo
is all about 3-D action and interaction, so we made a school box
will 3-D action. Wish you were still a kid? 
The
sell sheets that set the template for the BTS sell sheets to follow.
The pallet design
that transformed Eldon's pallet program as well as new PDQ shelf
displays.