The Start Of A Revolution

Like most of Eldon's literature, these sell sheets were designed for product buyers at Eldon's customers, rather than for distribution to the general public. Designed for buyers, sales managers, and sales reps, these sell sheets were used to introduce the Back-To-School program, including new products, color assortments, display packs, pricing, terms, and product specs.

Take a look at the revolutionary 1999 BTS Sell Sheet. The BTS sell sheets had to do it all. They were more than reference materials, they were a presentation tool. They not not only showed the product, but provided the support research, highlighted what was new, provided all the terms of sale and included all of the spec detail any customer would need to order.

In many ways, it was designed to be a standalone tool in case a sales rep wasn't present. Because images and colors often changed and new products were introduced annually, the images needed to speak for the real product.

Not only that, but the version I sketched out myself went from a 6-panel gatefold to a three-hole drilled, 12 pages stapled. Compare the 1998 sell sheet, previous to my involvement, with 1999.