Licensed products provide a unique opportunity to take a standard product and position it into a higher price point. At the same time, adding cost and risk. Eldon utilized a conservative and limited approach to licensed products.
The bumps are cool... and they are even cooler with your favorite Looney Tunes™ or Scooby-Doo!™ characters on the top. A modified lid with label area and "evergreen" licenses like Looney Tunes™ and Scooby-Doo!™ made SpaceMaker® the ideal vehicle for licensed product.
|
Looney Tunes™ Assortment |
Another Looney Tunes™ Assortment |
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Scooby-Doo!™ Assortment |
Looney Tunes™ characters TM & © 2003 Warner Bros.
Scooby-Doo!™ is a TM & © 2003 Hanna-Barbera.
New
images and/or box colors each year kept this licensed product fresh
and exciting.
How
do you know you've arrived? When competitors copy your product.... good. When
you achieve name
recognition of elementary students.... best.
With
the success of Looney Tunes™ and a great relationship with Warner
Bros., an additional license was added to the mix. 
