Storage & Organization
Core product category leading in margin and sales growth, Storage & Organization
consisted of portable files, archival file tubs and crates, desktop files,
magazine files, index card files, and other storage products, as well
as the innovative new Shelf Savers™ products.
Unlike the other product categories, Storage often faced very different
competitors within the various product sub-categories. While this fragmented
nature to the category made for complicated strategy, Eldon managed to
dominate the category by providing the greatest depth and breadth of
line.
The category was quickly expanding beyond injection molded products.
With new metal and metal mesh products, Eldon's areas of materials knowledge
was expanding as well.
While the Product Manager position was equally responsible for product
line management, what follows below is a brief sampling of some of
the more cutting edge products that were developed.
Born out of consumer research, Shelf Savers™ became the solution for a
problem as old as the first office supply... efficient organization
of supplies within the office environment.
Not just a new family of products though, Shelf Savers led to incremental
growth for both Eldon and Eldon's customer base by creating an entire
new category of products within the industry.
Eldon's customers created separate catalog sections and "internet tabs" for "Shelf
Saving Storage." Learn more about the development of Shelf
Savers™ here.
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Rolling Quick File™ A unique
new design to broaden Eldon's file storage product line and strengthen
the entry into file carts. This new design and price point would
also carve out a new niche within the industry. |
Global Quick File™ As
part of the Pizazz™ family
of products, the Global Quick File™ was a revolutionary introduction
of features, going where no desktop file had gone before. |
|
Mobile Manager™ Extensions Building
on the original Mobile Manager™, the Project Manager™ &
EZ Carry™ SimpliFILE® brought
increased functionality to an already unique product. |
Metal & Mesh Fold 'N Roll™ Cart Building
on Eldon's first entry into file carts, the metal mesh version pictured
here was the latest variation within an ever expanding line of products. |