|
Cube with Drawer with Mock
Packaging Sleeve
|
Cube
with Drawer Packaging Sleeve   |
Double
Cube Packaging Sleeve    |
Bin
with Mock Packaging Sleeve The Bins provided enough
space to really show the product in use, detail the extra function
of the removable divider on the Bin, while still keeping a large
amount of the product still visible. While less modular by nature,
the perhaps less intuitive nature of the various orientations needed
to be demonstrated as cleanly as possible. |
Bin
Packaging Sleeve  |
The Packaging Challenge
The challenge of capturing interest, educating about a problem and new solution, protecting the product, and minimizing costs.
Three sided sleeves were chosen to keep costs down and still allow consumers to see and touch these new products.
The left panel provided an area to show lineart of the various products and demonstrate one the product's key features... modularity. The center panel provided the main selling space and was challenged to deliver a lot of information in a very small area... show the product in use, detail dimensions and brief copy, and the "Before & After" story. The right panel picked up the remaining information... show an additional in use photo of the product, a portion of additional product, and any remaining bullet point copy.
An
early version pictured on the left, shows placement on the product...
note the impact of the "Before" shot on the actual packaging
below. Cutouts on the front panel allowed the sleeve to be partially
recessed into the drawer.