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Home Depot Readymade Signage This sign was created as a way to call out product benefits to their customers. Rather than a simple handwritten sign, this was laser printed for a more professional image and for easier reading. |
Montgomery Ward Grand Manor
Program In order to assist the stores, I created this warranty sheet as a cheat sheet reminder of the special warranties. |
Sears Certificate This special discount certificate I created for them to raffle off earned points with the associates and their customers. |
Montgomery Ward Sales
Award It made a big impact with the associates in that store and my other Ward stores... on my next visit it was framed and hanging by their cash register and I heard comments from other Ward stores since this stores associates couldn't help but brag about it to them! |
Jackpot
Certificate Because it was generic and a little harder to track than one certificate given to one specific store, it featured an artificial watermark (not visible here) as an added security feature. |
Strong Connections
Given the large quantity of products and technical knowledge required of the sales associates, it wasn't unusual for associates to gravitate to one vendor or another. Especially when product quality was similar between brands, associates would often direct customers based on the respective sales rep. Clearly, being a rep who had established strong connections at store level and who was considered reliable, one who would help the store however possible, was critical for successful sales.
At the national level, not much existed and each rep typically did whatever they could come up with to help build and strengthen their relationship with store associates. Often that was done by making their lives easier or recognizing them in a special way. What follows are a few of the tools I developed to do just that.
Along
with custom product, Home Depot carried LHF's readymade metal blinds.
A
private label program was created for Montgomery Ward, called Grand
Manor. These were limited selection variations of other LHF product,
with modified warranties.
One
of my Sears stores did some out of the ordinary things to grab
customers attention during a special sale and asked if I'd like
to help.
When
a sales ranking came out for all Montgomery Ward stores and one
of my stores was ranked in the top 50, I created this award certificate
to recognize them.
Similar
to the certificate for Sears, I created this generic certificate
to give out to any stores that were really driving sales for LHF.
