Résumé
Below you will find my résumé, as well as an addendum containing a listing of a number of seminars and other training that I have attended. You can also find various certificates and awards that I have earned.
Download an official résumé in PDF format, or see an overview below.
Privately Held; Internet industry
May 2010 - present
Lead Madison-based SEO Services team of SEO Strategists while leading strategic initiatives for key global brands. Assisted with department management including staffing, profitability, hiring, training. Developed & refined SEO services’ methodologies & client deliverables.
Consulted with internal product development & marketing teams around product development & social media presence and strategy. Served on Key Managers & Directors group.
Privately Held; Internet industry
January 2010 – May 2010
Covario acquired Netconcepts (US) in Januray 2010. As Senior Search Consultant, developed and lead SEO strategic consulting engagements with leading global brand clients. Developed & refined SEO services' methodologies & client deliverables. Also assisted with pre-sales analysis & recommendations.
Privately Held; Internet industry
May 2008 – January 2010
Served as Lead Consultant and Natural Search Marketing Strategist for Netconcepts, primarily responsible for the development of natural search marketing strategies and technical strategies for Netconcepts' consulting and GravityStream clients. Also responsible for the development and innovation of natural search methodologies and Netconcepts' organic search product offering.
As a thought leader, educate clients and staff, leading them on the natural search journey through training on detailed keyword research, technical site optimization, content optimization, link building, social media optimization, and a myriad of other SEO and natural search best practices. Also presented at the American Marketing Association's annual Marketing Workshop and the renowned Brandworks University, as well as contributed at Multichannel Merchant, CNET's blog network, Natural Search Blog, MarketingProfs and as a member of SEOmoz's SEO community.
Privately Held; Internet industry
February 2008 – May 2008
Oversaw Natural Search Optimization engagements with leading-brand online retailers. Assisted clients in the development of best practice SEO strategies through keyword research, site assessment and analysis to strengthen their search placement and overall web presence. Provided education and training to empower clients in managing their natural search marketing.
Privately Held; Internet industry
October 2007 – February 2008
Analyzed top brand websites to define optimization opportunities and solutions, created client deliverables and ensured client service levels were fulfilled. Contributed to natural search growth strategies, developed specific tactical recommendations to capitalize on natural search opportunities, served as the direct contact with leading client brands, managed engagement and communicated program performance.
Privately Held; Internet industry
May 2007 – October 2007
Oversaw natural search optimization engagements, helped develop optimization program plans for top brands, managed the completion of initiatives, ensured client service levels were met, and created retention strategies.
Sole Proprietorship; Internet industry
2003 – Present
Founded company and manage all aspects of the business including client management, business development, web design and search engine optimization.
Wrote a monthly column called "Presence Pointers" (republished online at Instillery http://www.instillery.com/) for BusinessWatch Magazine.
Public Company (NWL); Consumer Goods industry
2002 – 2002
Led cross-functional new product development team within the office products industry. Focused on front-end identification of consumer problems and needs and the development of new product solutions within existing categories or through the creation of new product categories.
Public Company (NWL); Consumer Goods industry
1999 – 2002
Managed Storage and Organization product category of office products through product line management and development and launch of new products.
Assisted in the development and launch of the New Product Development Process. Oversaw and performed consumer research.
Public Company (NWL); Consumer Goods industry
1998 – 1999
Managed the Back-To-School and Miscellaneous Office Supply product categories, featuring the industry leading Spacemaker® line of school boxes. Responsible for new product development and product line management.
Managed licensed properties, led Back-To-School research, developed structural design for new school box pallet and created new Back-To-School comprehensive, "sales presentation" brochures.
Public Company (NWL); Consumer Goods industry
1997 – 1998
Tracked and reported sales information at the divisional and corporate groups levels. Prepared new item setups for key mass market accounts and assisted in planogram development.
Public Company (NWL); Consumer Goods industry
1995 – 1997
Managed retail, national accounts territory within the home fashions/window furnishings industry. Developed Product Knowledge Training Manual and launched intensive product knowledge training programs.
BA, Business Administration
1991 – 1995
Activities and Societies: Lambda Chi Alpha (Offices held: President, Vice-President), Resident Assistant.
Abroad study at the University of Nottingham, Nottingham, England, within the Department of Manufacturing Engineering & Operations Management, 1994 – 1995.
Business, Computer Science
1988 – 1989
Attended LFC for 1 semester, then took a little time off to try to figure out what I wanted to do when I grew up... turned out to be a work in progress.
Late in 2003 I entered some product concept ideas into a contest by Staples for new office products. There were over 8,000 entrants, out of which 100 were chosen as semi-finalists. One of my concepts was chosen, which I then presented to a small committee of Staples representatives and representatives of some design groups that were also involved with the contest. Twelve finalists were chosen, however mine unfortunately wasn't one of them. It really was a great honor to be chosen even to make it to that level out of so many concepts and the concept is still under consideration. Sorry, can't reveal the concept at this time, but you can see a copy of the final conciliation letter. By the way, the final winner was the same guy who invented the Super Soaker™, so you can see that there were some big league inventors involved in this competition.
brianrbrown: Jumpstart your analytics advice from @toddlabeau @L_S_B> The Right Way to Approach Analytics for a Successful Launch http://t.co/W5tPVVJP
Certificate of completion of the Professional Selling Skills seminar.
Continuing education certificate for project management.
Post-collegiate courses and seminars in PDF format.
A bit dated at this point, but here is a highlight presentation of product development I did at Eldon/Newell Office Products.
The Talon Award was a newly created award for sales reps for outstanding efforts. I received the first ever awarded. For opening Home Depot "Crossroads" concept store.
The second ever Talon Award given. For development of a product knowledge training manual for JC Penney associates.

Copyright ©2003 - 2012. Brian R. Brown. All rights reserved.
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