Netconcepts was acquired by/merged with Covario in January 2010. After years at Newell (Newell Office Products, Levolor Home Fashions), M&As weren’t new to me, but this was the first time being on the other side of the fence. Fortunately it brought more opportunities and experiences working with even bigger, global brands while further branching outside the ecommerce niche that was Netconcepts core niche.
Covario lead to new opportunities to extend beyond SEO consulting to also managing the Midwest team of SEO consultants. From there I found myself stepping into a product management position and helping to launch Rio SEO, the software focused “division” of Covario.
- Senior Search Consultant
- Senior Manager, SEO
- Director, Product Management